Millions of people worldwide rely on E*TRADE
for an unbeatable combination of value, ease, and security.
The value behind E*TRADE FINANCIAL's name
lies in its tireless effort to challenge the old ways of
doing business. E*TRADE succeed in delivering a diversified
and integrated portfolio of innovative, customer-focused
brokerage and banking products and services by remaining
true to their operating ideals and well-proven formula-regularly
asking, can this be done better? By applying this level
of discipline to their Retail, Corporate and Institutional
businesses, they are able to deliver long-term value to
their customers and shareholders.
E*TRADE's mission is to create long term
shareholder value through superior financial performance
driven by the delivery of a diversified range of innovative,
customer-focused financial products and services and supported
by an operating culture based on the highest levels of teamwork,
efficiency and integrity.