| The Capital
One Group is a top ten credit card issuer in both the
UK and United States, with more than $112 billion in
managed loans and almost 50 million world-wide customers,
serviced by approximately 21,000 employees. In 1996
Capital One launched its first overseas operation in
the UK where the UK bank currently offers Visa and MasterCard
credit cards to UK customers.
Capital One's
culture encourages innovation and enterpreneurism. This
can be evidenced by the introduction in 1992 of 'balance
transfer' concept, allowing credit cardholders to move
their balances to Capital One at more favourable interest
rates. The strategy revolutionised the U.S. card market
and brought lower rates for millions of customers. This
has helped Capital One grow from one million customers
at the end of 1990 to almost 50 million to date. |